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	<title>Creative Archive &#187; Creative State</title>
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		<title>What is brand identity design?</title>
		<link>http://www.creativearchiveonline.co.uk/blog/2008/06/02/what-is-brand-identity-design/</link>
		<comments>http://www.creativearchiveonline.co.uk/blog/2008/06/02/what-is-brand-identity-design/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 10:11:31 +0000</pubDate>
		<dc:creator>sarah</dc:creator>
				<category><![CDATA[Graphic & Website Design]]></category>
		<category><![CDATA[Brand identity design]]></category>
		<category><![CDATA[Creative State]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Sarah Jane Robertson]]></category>
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[Increasingly we&#8217;re being asked by our customers to explain what brand identity really means to them and how it will affect their business. Here we introduce you to the key factor behind the &#8216;design&#8217; of you and your company.
What&#8217;s so important about it?
Brand identity design is concerned with the visual aspects of a company. It [...]]]></description>
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